Over a month after announcing it, LG has commenced the global roll out of its X smartphone series. An official announcement in this regard was made by the South Korean company today. LG said that starting this week, the X screen (above) and X cam (below) smartphones - which were unveiled at this year's MWC last month - will be available in the company's home country of South Korea followed by other markets including Europe, Latin America, and Asia. The company defines the X series as "a mass-tier smartphone lineup with premium features until now only available on LG’s flagship models." "What’s appealing about the X screen and X cam is that each offers one great feature in a complete package that doesn’t break the bank," said Juno Cho, president and CEO of LG Electronics Mobile Communications Company. "Starting with the X series, we’re introducing the best in camera and display technology in a mass-tier device, something that has never been done before."